British Aestheticians Guide to Waxing in “Nouvelles Esthetiques”

Just want to share with you that I was so happy to hear this afternoon that my book was featured in the August edition of  Nouvelles Esthetiques!  It just goes to show that using social media and networking pays off.  Don’t think that if you are just own and work in a Salon or a day Spa that you don’t need to use social media, because you still do! Social Media pays off in more ways than you can imagine.  After fumbling around with press releases and not really knowing what I was doing, one had quite obviously stuck and made it’s way into Nouvelles Esthetiques. It wasn’t until I got connected with a lady through LinkedIn who joined in on a conversation with our group where she told me of another great lady that she knows who does her PR for her.

I contacted the lady in person and we chatted for a while. I told her about my previous failed attempts at writing press releases.  She took it upon herself to investigate one press release in particular that I had submitted but had heard nothing back. She calls me this afternoon to announce the great news, that it had made it and I hadn’t made the cutting room floor after all!  This happy news was all because of Social Media … If lady A from the Social Media site hadn’t introduced me to Phyllis Cadell then I would never have known that my book had made it!   Thanks Phyllis for doing a bit of digging for me as that little favor has put a smile on my face.  Thank you, it is very much appreciated!

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